About Dainty Alley

It takes more than just the clicking of a mouse or browsing through clothes to start up this online fashion street.
Naturally, we'd love to take this opportunity to unmask (well... slightly) the crew behind the scene.

(We apologize for the need to maintain confidentiality to our real life identities; but being mysterious made us more worthwhile, no? :p)

So, sit back and enjoy. And.. don't forget your popcorns.

For a start, you ought to know that Dainty Alley is the combined efforts of us; an awesome and gorgeous trio!

Apart from working on this marvellous online fashion street, you will find that we are magically reduced to normal working adults; having to squeeze on public transports every weekday morning and continuously worrying about being late for work. :p
But of course, don't let our personal working life be a bother to you.
We assure you that it will never daunt our passion to serve you!

Coming back to talk about Dainty Alley...
Yes, it took us weeks of brain storming, brain-cell-killing, brain-juice-using and saliva-spitting-meetings to conceptualise the idea of Dainty Alley.
To be honest with you, coming up with the perfect name for this fashion outlet took us a whooping 1 week worth of pondering.
Prior to this, we've done much market research and supplier sourcing. But, let's not bore you down with the business details.
Bottom line, we hope that by perfecting our concept for Dainty Alley, we can and will definitely provide you with the best quality service and goods!

So, feel free to contact us for any questions and enquiries at contactus@daintyalley.com!

Mailing List

Here's your chance to receive updates from Dainty Alley, fresh out from the oven!
Simply drop us an email over at mailinglist@daintyalley.com and you will be added to our mailing list.

Alternatively, add Dainty Alley at Facebook to receive the newest updates on our collections!

Hope to hear from you soon! =)

Contact Us

Here at Dainty Alley, we value YOUR feedback!
Tell us how we can do better by dropping us an email at contactus@daintyalley.com.

We'd love to hear from you soon!

Ordering Information

How to Order?

1. Browse through our Shop @ http://www.daintyalley.com/

2. Record the Product Code for the products that you wish to purchase

3. To purchase, send us an email using the format shown to you below. We will check on the availability of the products and send a confirmation email to you within 48 hours. Please include the following:

To: orders@daintyalley.com
Subject: Purchase Order – [Your Name]

Pls include the following details in your Purchase Email:

a) Name
b) Contact Number (Preferably Mobile Number)
c) Mailing Address
d) Choice of Mailing (Registered Postage/Normal Postage)
e) Product Code + Colour + Size (S/M/L/F) + Quantity + Total Price

4. You are required to make payments (please refer to Payment Method Section) to us within 24 hours upon receiving the confirmation email.

5. After payment is made, send us another email to inform us. Please include the following subject for this email:

To: orders@daintyalley.com
Subject: Payment Confirmed – [Your Name]

Please include the following details for this email:

a) Name
b) Payment Method Used
c) Amount Transferred
d) Date/Day/Time Transferred
e) Transaction Number
f) Name of Bank

6. Upon receiving the payment, we will mail out the products to you within the next 48 hours.

We reserve the rights to terminate any purchases and blacklist any users, should they fail to comply with the Ordering Procedure. Failure to comply includes actions such as submitting incomplete purchase details or failure to make payments after receiving the confirmation email for 24 hours.

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Mailing Information

Dainty Alley adopts the mailing services provided by Singapore Post.

There are 2 main methods which you can choose from:
1. Registered Postage
Additional $2.25 Mailing Fee will be charged to your Total Sum Payable

2. Normal Postage
No Additional Charges

We highly recommend customers to use the Registered Postage for more secured mailing.

We will mail out your products to you within 48 hours after receiving your payment.

We are not liable for any losses or damages incurred during the mailing process.

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Payment Method
All payments are to be made via ATM Banking or iBanking to the following account:

POSB Savings
244-50723-9

You are required to make payment within 24 hours upon receiving our Confirmation Email with regards to your purchase.

Please retain a screenshot or receipt of your transfer for future references. We will not entertain any monetary disputes without any bank transfer evidence.

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Quality Assurance

We conduct stringent quality checks on all our products before mailing them out to customers. Hence, Dainty Alley assures you that our products are of extremely good quality.

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Refund Policy

Goods mailed out to buyers are non-exchangeable and/or non-refundable.